Real estate is more than bricks and mortar. Real estate users make increasingly high demands on the places where they live, work and shop. It’s not just about the architecture of the buildings but the overall environment that the buildings are in: the atmosphere and image. In short, the experience of the whole is what users perceive to be important. Is it a place where they will enjoy being now and in the future?

To guarantee that it will be, it is necessary for developers and real estate investors to provide for the actual needs of real estate users. The focus will thus be much more on the development of an overall concept, whereby the environment, the image and the experience of the user are central issues. Hence the theme: Real estate is experiencing. 

We have summarised the most important trends within the various market segments.

Would you rather view the whole real estate report? Then download the 2008 FGH real estate report.